When comparing SEO packages, businesses should look beyond the number of keywords included in a plan. A useful SEO package should cover the main areas that influence organic visibility, including keyword research, on page optimization, technical SEO, content optimization and ongoing improvements.
I came across this SEO packages page that provides different options and explains the services included:
It can be useful as a reference when comparing different SEO packages in India and deciding which level of SEO support is appropriate for a business website.