I have been looking at different ways businesses can generate more targeted website traffic, and PPC seems useful when the campaign is properly managed.
The important part is not just running ads but choosing relevant keywords, writing useful ad copy, targeting the right audience, and tracking conversions. Regular optimization can also help reduce wasted ad spend.
For anyone interested, I found this useful resource on PPC services: https://www.batterseawebexpert.com/ppc-services/