Tips for SEO in another language (Spanish) – New project

    Hello everyone đź‘‹

    I'm a freelance SEO consultant and I've just received a new project to work on the positioning of a website in Spanish: https://calculadoradehoras.io/

    So far, I've mostly worked with English-language sites, so I'm familiar with general SEO tools and strategies, but I'd like to know the specific best practices when it comes to working with a different language, especially Spanish.

    What steps do you consider key when doing SEO in another language, beyond typical keyword research and on-page optimization?
    For example:

    • Do you change your keyword sources (do you use Ubersuggest, Semrush, Ahrefs, Google Keyword Planner in ES mode?)
    • How do you validate search intent in a different language?
    • Do you use native writers or AI for content?
    • What do you consider important for local SEO in Spanish-speaking countries (such as Spain or Latin America)?
    • How do you manage link building if most of the relevant sites are in another language?

    Any experiences, tips, mistakes to avoid, or tools you use would be super helpful!

    Thanks in advance and happy to learn from you

    When it comes to promoting a website in Spanish, I’ve found that a well-rounded SEO strategy is essential. First and foremost, understanding the nuances of the Spanish language and the cultural context of your target audience is key. This means tailoring your keywords and content to reflect local search habits and preferences.

    For SEO tools, I rely heavily on platforms like SEMrush and Ahrefs to perform keyword research specifically for Spanish-speaking markets. These tools help me identify high-traffic keywords and analyze competitors effectively. Google Search Console and Google Analytics are also indispensable for tracking site performance and user behavior.

    In terms of strategy, I focus on creating high-quality, relevant content that resonates with the local audience. This includes optimizing meta tags, headers, and URLs in Spanish, as well as building backlinks from reputable Spanish-language websites. Local SEO is also important, so I make sure to optimize for local directories and Google My Business if applicable. Use soft to earn online.

    Regarding content creation, I prefer to work with local authors whenever possible. Native speakers bring an authentic voice and cultural insight that AI-generated content often lacks. That said, I do use AI tools like ChatGPT to assist with brainstorming ideas, drafting outlines, or generating initial versions of content, which I then have reviewed and refined by human writers. This hybrid approach helps maintain quality while improving efficiency.

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