What Metrics Should Be Included in a Monthly SEO Reporting Dashboard?

I am interested in how website owners and digital marketers approach monthly SEO reporting.

A useful SEO reporting dashboard should help explain not only what happened to a website's search performance but also what might have caused the changes.

For example, Google Search Console can help track impressions, clicks, click-through rate, and average position. Google Analytics can provide additional information about website sessions, landing-page performance, and conversions.

I would organize the monthly report into three sections:

• Search visibility: Impressions, clicks, CTR, and keyword trends.
• Website performance: Organic sessions and landing-page engagement.
• Business outcomes: Leads, purchases, and conversion rates.

It is also important to compare the current month with previous periods and investigate unusual changes before drawing conclusions.

Here is a related resource on planning a monthly SEO reporting dashboard:

SEO Reporting Dashboard: What to Include in Monthly Reports

Learn what to include in a monthly SEO reporting dashboard, from traffic and rankings to conversions and AI visibility. Get tools and a free template.

www.batterseawebexpert.com

How do you structure your SEO reports, and which metrics do you find most useful?